AutoStream – a streaming application developed by SoftArc Technologies - allows for an enhanced live radio experience over the internet. On-air information including title, artist, album, notes and album art (for music) or advertiser's name and logo (for spots) is embedded in a station’s audio stream. Through a branded media player, the user sees the CD cover and information about the currently playing song, as it plays.
With AutoStream a single source of content is leveraged and communicated to a station’s audience through its concurrent use on radio and the web.
AutoStream interfaces with popular broadcast play-out systems, including Dalet 5.1 and RCS Master Control, offering complete streaming automation.
Stations benefit from a branded media player and the ability to offer their advertisers dynamic graphic display. While a spot is playing traffic is directed to the advertiser’s website via dynamic links.
Additionally, powerful broadcast analysis is available with the use of Microsoft Excel™ Pivot tables and advertisers can be provided with broadcast certificates.
Other features in development include an e-Commerce “Buy Me” link and personalised ad switching. A dynamic link to media libraries, offering the user further information about a track or artist, already exists.
We are also looking into packaged, on-demand playlists (e.g. a Weekly Top 20, Listener’s Choice, News Highlights or other archives) with SMS notification to subscribers. This should be of interest to record companies or unsigned bands, allowing them to package sample albums, containing just a few seconds of each track, for promotion purposes.
And, in the not too distant future, we hope to see AutoStream appearing on mobile phones and car radios as listeners tune-in to listen to their favourite radio station.
